Prague, Czech Republic
In the summer of 2010 Dr. Grow took her students on a Brand Tracking adventure in London and Prague.
Feel free to prowl around that blog and then check out the itinerary for this year below.
Enjoy!
2012 Summer Itinerary (Subject to Change)
Feel free to prowl around that blog and then check out the itinerary for this year below.
Enjoy!
2012 Summer Itinerary (Subject to Change)
London, England
May 21 Depart
May 22 Am Arrive London
PM Orientation and walking tour of London
May 23 AM British advertising and culture
PM in-culture experience
May 24 AM Ethnographic Training at Flamingo International
PM In-culture experience - hypermarkets and the retail environment
Evening: Theater in London
May 25 AM Agency Visit at EuroRSCG
PM In-culture experience at Borough Market and visit to Bombay Sapphire
May 26 AM In-culture experience at Portobello Road flee market
PM Museum of Brands
May 27 Free Day with optional tour of Tate Museum and boat ride on Thames River
May 28 AM In-culture experience – exploring a brand category
PM Agency Visit at Ogilvy
May 29 AM Travel and cultural codes group work session
PM Cultural tour of Liverpool including Beatles tour
May 30 AM In-culture experience in Manchester
PM Agency Visit at IAS Marketing
May 31 AM Depart UK
PM Arrive Spain with walking tour of Barcelona
Barcelona, Spain
June 1 AM Spanish advertising and culture
PM Agency Visit at Double You
June 2 AM In-culture experience at Gaudi architectural sites
PM choice of Picasso & MirÓ Museum
June 3 Free Day with optional trip to the beach
June 4 AM In-culture experience - hypermarkets and the retail environment
PM Agency visit at SCPF-JWT
June 5 AM In-culture experience - exploring a brand category
PM In-culture experience at la Boqueria
June 6 AM Agency visit TBWA Espana
PM In-culture experience - - exploring a brand category
June 7 Culture tour of Cadaques and Figueres including Dali Museum
June 8 AM in-culture experience with visit to Park Güell
PM Cultural codes group work session
June 9 Free day with optional trip to Girona
June 10 AM Wrap-up with presentation of final cultural codes
PM Class concludes – depart Barcelona
