Hello and bienvenido!
This program is a three-week cultural immersion course designed to bring culture and branding to life within the context of the global marketplace. The program is led by Jean Grow, an Associate Professor at Marquette University and a passionate cultural geographer.
We’ll begin in the UK visiting London, Manchester and Liverpool and then it’s on to Barcelona, Cadaques, and Figueres Spain. Together we will embark on a cross-cultural cultural immersion exploring the intersection of brands and culture. There will be in-cultural ethnographic experiences, visits to advertising agencies, and opportunities to practice your Spanish language skills - though no Spanish is required. Along the way we will learn from the smartest Brits and Spaniards I know.
We’ll begin in the UK visiting London, Manchester and Liverpool and then it’s on to Barcelona, Cadaques, and Figueres Spain. Together we will embark on a cross-cultural cultural immersion exploring the intersection of brands and culture. There will be in-cultural ethnographic experiences, visits to advertising agencies, and opportunities to practice your Spanish language skills - though no Spanish is required. Along the way we will learn from the smartest Brits and Spaniards I know.
(Get ready to scroll, there's more information continued below these awesome snapshots of where you could be)
Looks epic, I know. We will have an ethnographic training session at Flamingo International in London and learn about Spanish culture at the Universitat Autonoma de Barcelona. Then we hit the streets visiting ad agencies such as EuroRSCG and Ogilvy, in London, and Double You and SCPF-JWT, in Barcelona. From there students will begin to ethnographically track brands in local culture, testing their new ethnographic skills by conducting a series of field studies at places like Borough Market and the Bombay Sapphire showroom, in London, and in la Boqueria and Park Güell, in Barcelona. Working in teams, students will track brands while hunting for their ever-elusive cultural codes. Finally, they will share their finding on team blogs.
This cultural immersion opportunity is ideal for advertising, public relations, business, social science and Spanish majors and minors. The program is also open to graduate students. Informational sessions will be held February 9 and 13 at 5:00 in Johnston Hall 303, on the Marquette Campus. If you’re not from Marquette give me a call or send me an email to learn more.
Join us on our whirlwind tour and Buen Viaje!
-Jean
414-288-6357
jean.grow@marquette.edu
This cultural immersion opportunity is ideal for advertising, public relations, business, social science and Spanish majors and minors. The program is also open to graduate students. Informational sessions will be held February 9 and 13 at 5:00 in Johnston Hall 303, on the Marquette Campus. If you’re not from Marquette give me a call or send me an email to learn more.
Join us on our whirlwind tour and Buen Viaje!
-Jean
414-288-6357
jean.grow@marquette.edu
